New ‘Mobile-friendly’ search engine rules are here!
You may or may not know that on the 21st April 2015 Google made a major change to its algorithm.
If you are carrying out a Google mobile search you will notice that some site results will display the text ‘Mobile-friendly’. This denotes whether a site is responsive and from the 21st April 2015 these sites are prioritised over non-responsive sites.
This could potentially see your traffic fall and competitors bypass you.
With so many people now using mobile devices to find services and products you need to consider whether, when they find your site, they are receiving the best experience possible.
If you have been thinking about updating your website for a little while now it might be the impetus you need!
Take the Google ‘Mobile-Friendly Test’Test your website (links to Google page)
How did you do?
There are some great options for responsive websites these days.
A site that provides an easily accessible and engaging design for visitors can make a huge difference to your business whether you sell online or use your web presence to showcase your services.
Push it up your to-do list and get some good sensible advice today.
A note on browsers and search engines
Google isn’t the only search engine but it still has the lions share of the search market and as such is a big consideration.
It’s also worth just pointing out that browsers and search engines are not the same thing (Apologies if you already know this, lots of people don’t!).
You may use the Chome browser (created by Google) but you can still use a different search engine from a competitor such as Microsoft’s Bing.
Your browser will have a default search engine and most people will tend to use this. For instance Bing recently replaced Google as the default search engine on Firefox and has seen a lift in market share since then.
Some popular browsers
- Internet Explorer
Some popular search engines
- Yahoo! (powered by Bing)
- Plus a number of country specific search services such as Baidu in China
Because there are so many options for browsers and search this subject can become a bit complex (try being a web developer these days!) And then once you add mobiles, tablets, their pre-installed software and their various screens sizes into the mix… (by this point you are either totally confused or asleep so I’ll keep the final bit brief)
To sum up…
So many people are using their mobile devices to search the web now is it imperative your site caters for all size screens and provides a great experience for users.
Speak to a reputable provider of responsive websites as they will understand the design considerations required for a great user experience.
If you want to know a bit more about responsive websites: Read this article
If you want to know more about modern SEO: Read this article